Thousands of participants have traveled to the ranch to learn about the latest and greatest as it pertains to their discipline. Since then, the center has hosted over 500 clinics. In 2003, his vision became a reality and the NRS Training and Event Center was opened.
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“I had this vision that if I could build a training center here in Decatur, and we could get world champions to come and answer their questions and walk them through things like how to perfect their swing, then people would show up,” says Isham. Aside from answering their questions over the phone, David had no way of showing customers what he was talking about. In his early stages of business, he remembers many callers to the 1-800-GOROPIN line wanting more information on how products might help their roping or affect their horse. “But I would have never imagined that the NRS Ranch would be what it is today.” HAPPENINGS AT THE NRS RANCHĪlong with Isham’s dream store, the NRS Ranch is also home to a training and event center and trailer dealership. “If you would have asked me 25 years ago what NRS would look like in 2019, I would have predicted more stores,” says Pingel. The team roping hot spot seemed a logical fit for a company named National Roper’s Supply. The fourth brick and mortar store in the NRS conglomerate was opened last Fall in Wickenburg, Arizona.
He jokes and says that more thought should have probably been put into the business decision, but in the end, it worked out for him and two years later he opened a third store in Weatherford. “The next day I traveled to Granbury and decided to lease it.” “My dad called me while he was in Granbury and said he found a store for rent that looked like a western store,” says Isham. He credits the mail order business and the success of the first Decatur store with allowing him to open two additional retail locations in Granbury and Weatherford, Texas. Though producing a major catalog requires a lot of time, funds and manpower, Isham believes the printed piece is still one of NRS’ greatest marketing assets. To this day, NRS still produces two catalogs annually.
She taught me everything I know about the western retail industry.” “I was very fortunate that the key employee at Bryan’s had agreed to stay on and work for me,” says Isham. “I was able to negotiate a deal to purchase their store in a strip mall center, near the grocery store in Decatur and on February 1st 1989, I took over.”įast forward 30-years later, that initial store sparked the idea and dream behind what is now four retail locations, a training and event center, six trailer dealerships and a booming ecommerce business. “It was called Bryan’s Western Wear and the family who had it wanted out of the business,” says Isham. Owner and Founder, David Isham goes back 30-years and recalls a time when David’s Western Store was in its earliest stages. National Roper’s Supply hasn’t always been NRS, however. By Meg Drake What started out as a small mom-and-pop western store in a strip mall in Decatur, Texas has grown into a brand and business everyone in the western industry recognizes.
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